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In short, traditional game analytics platforms and tools tell you what happened in your game (e.g., logins, purchases, bugs, or other events), but not why. Reproducing issues this way takes tons of time and effort since you’re relying solely on quantitative data and - when available - users’ explanations.

This means mobile game developers and QA testers have to guess what went wrong when trying to debug. You can’t see the exact circumstances that led to bugs, crashes, or other issues.Without that, you can easily draw misleading conclusions about players’ behavior. However, to understand why they did so, or why they didn’t buy add-ons for other characters, you need to look at the entire experience from their point of view. For example, it’s relatively easy to track how many people bought a paid add-on for a character in your game. It’s hard to analyze game mechanics and improve revenue, user retention, or other essential metrics.However, without session recordings, you don’t get an accurate understanding of the actual user experience. This is where most game analytics tools have a big blindspot - they’re typically focused on quantitative analytics, showing you how many users performed a certain action, or maybe giving you a text-based log of all the actions a single user performed in a session. However, merely knowing what’s happening in your game doesn’t tell you how to improve players’ experience or boost your revenue. They help you analyze what players are doing, calculate metrics and KPIs like daily active users or retention rates, and find bugs or other user experience issues. Mobile game analytics tools are a vital part of any game developer’s toolkit.

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